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July 6, 2010

Sony laptop battery defect frequency trap door quality problems continue

Notebook become an indispensable tool for many people, notebook market competition has become fierce among the various brands to capture a greater proportion, in addition to price cuts and other promotions, the new product introduction cycles are faster, however, some manufacturers only the pursuit of market share, and often neglected product quality issues, such as design defects, battery defects, poor heat dissipation problems frequently arise, which led to the notebook, "recalls" the history of continually performed, as manufacture of the world’s top ten notebook one of Sony from 2002 to 2010 years, the notebook, "recalls," frequently performed, not only consumers are very embarrassed, but also reflects the notebook design process on the "shoddy"!(Sony PCGA-BP2NY battery )
1, 2003: recalled 18,000 Vaio notebook platform
Sony is a notebook in 1997 entered the field in 2010, entered the Chinese market as one of the world’s top ten notebook makers, Sony has always taken the "fashion, high-end" line, and family-oriented consumer products, aesthetic appearance beautiful becomes the biggest selling point, though Sony will plant into China, but did not decrease in price, the price is still expensive, from 2004 to now, Sony’s personal computer in the Chinese market a substantial loss, high-end image is difficult to Further, more importantly, from 2006 to 2008, Sony laptop through many times, "recalls", its quality has been compromised in the eyes of the Chinese people in 2010, appeared 50 000 Taiwan, "recalls storm" Sony notebook will be faced with high-end image of the "collapse." (Sony PCGA-DE3L battery )
Sony to create a stylish, high-end notebook line
Speaking of Sony notebook design flaws, I must mention in 2003’s "recall", in July 2003, Sony announced that it would recall 18,000 Vaio notebook units: 13,000 units in Japan, the United States 3000, 2,000 in Europe, The recall is a Vaio FRV mid-range notebook, priced at 1,500 U.S. dollars. Was recalled in special circumstances because the user may cause a small electric shock, or if the user uses an external power supply, and a telephone line happened to be simultaneously connected to a peripheral ground, when the phone rings and the user just touches the computer on a metal part, will feel a burst of electric shock similar to static electricity, causing the user be injured. (Sony VGP-BPS8A battery )
2003, recalled Vaio FRV Laptop
At that time, Sony’s solution is relatively simple, by e-mail sent to those registered users of "recall" notice, but did not recall the problem of Vaio FRV notebook, but for the users with a free maintenance service. However, at this time, "recalled" flawed delivery and repair of the full cost of the computer, so that Sony lost the cost of up to 500 million yen. Fortunately, due Vaio FRV laptop does not sell in China, so Chinese users without any interference. But then the "parallel" flooding, coupled with the Internet in China has been growing rapidly, and news quickly spread, many Chinese Internet users have known this thing, this "recall" has been on China users unrest. (Sony Pcga-bp2ny battery )
2, 2006 ~ 2008: "Battery Door" event occurs frequently
The notebook market in 2006, the most Jingzhen news, no doubt Sony "battery" incident, in the global notebook with a lithium battery, the Sony’s battery production up to 25% market share, but because of quality problems the battery door after the incident occurred, but also the global notebook market has become extremely passive, in June 2006, some manufacturers have announced that due to small metal particles remain in the cell, leading to short-circuit, using Sony batteries due to fire caused by an explosion, resulting in the personal safety of users of the incident, which began to recall the supposed laptops, the pressure forced a number of notebook manufacturers, Sony in October 2006 announced: the global recall of about 10 million notebook computer batteries to pay 444 million U.S. dollars(Sony Pcga-bp71a battery ) .
Sony laptop battery quality problems caused fire
2006 Sony "battery door", are all fundamental for the notebook industry, "disaster", because the Sony battery problem may rush to provide high-capacity laptop batteries caused, in the United States, Europe, Japan, China, frequent fire in notebook computers airports and offices, followed by several well-known computer company, a huge recall the size, in which hundreds of easily recall 10,000 batteries, Sony and PC makers have to face the troubles of shared responsibility, as the world’s second largest notebook battery manufacturer, Sony, in just 4 months time, the number on the battery recall close to 10 million, which had suspected links in the manufacturing of Sony’s problems, but also to brand Sony suffered unexampled crisis.(Sony Vgp-bps9/S battery )
2008 440 000 Taiwan recalls the media exposure
2006 to 2007 on the laptop battery problems led to unfortunate played almost invariably, even though Sony has taken corresponding measures, and a public apology since then no problem, but the "battery" incident has not turned over, 2008 in October, Sony has issued a recall of about 100,000 battery order, which the United States about 35 000, another 65,000 scattered in other countries, these batteries may overheat causing a fire, in addition, the "Battery Door" also involves to 100 000 units VAIOTZ series notebook, Sony said that as the possible design defects,Sony Hl-Syvgr-Li battery leading to overheating and short circuits, computers, and Sony announced the recall of 440,000 units worldwide VAIOTZ series notebooks, the Chinese market nearly 78,000 units, reporting for 18% of the total number of shares.
3, 2010: Sony "Quality Gate" staged again
From the previous "Battery Door" less than 2 years, Sony has not thus learn from the past to improve the design process, but again raised the notebook industry crisis, just got the news that Sony 30 June 2010 announced the recall in January 2010 listing (December 2009-February 2010 during the production) of some VPCF11 series and VPCCW2 Series VAIO notebook computers, and in January 2010 to April 13 in mid-produced models. Recall of objects, including about 530,005 overseas thousand units, approximately 52,000 units in mainland Japan, mainland China, involving a total of 55 362 the number of units.(Sony Vgp-bpl5 battery )
Sony notebook recall the 2010 incident by the media exposure
Sony said that within the scope of this recall a few products, temperature management systems as reasons for the use of specific conditions, the machine may have overheated, resulting in deformation of the machine casing. Users if they inadvertently touch the hot parts may cause skin burning, but the proposed 646,000 Sony notebook users to upgrade. Sony said the problem is the BIOS due to the thermal management system vulnerabilities. To this end, Sony gives the two solutions, one user to upgrade their own software, and second, to return to the Sony, took the upgrade. It is understood that, in many countries except Japan, the actual caused by parts overheating incidents deformation of socket Bu Wei Yi You play 39, because Shigukeneng users would hurt Sony to take emergency response program, which in China with the world will be taken reunification services free upgrade BIOS procedure to deal with these problems. (Sony Vgp-bps4a battery )
Sony’s official website notebook "recall" notice
It is reported that the recall asked a user can log on Sony’s website or log on through VAIO Update VAIO Support Web site to download and update the latest BIOS upgrade process, users can specify the services to the Sony repair outlets for free upgrade. Attitude from Sony’s settlement with the previous "recall" events, like Sony did not recall using real strategies, such as failure to return, replacement, compensation for his positive aspects, there is no mention of transportation, express , so Wen Tishang time-consuming economic losses caused to give appropriate compensations Ershiyaoqiu user for a very simple the BIOS upgrade, which undoubtedly make all Sony notebook users to feel depressed, including consumer, commercial agents Naizhitouzi, Duhui Sony lost sureness.(PCG-GRS515M)
Fourth, the user is God? Sony promise as a White
If 2003’s "recall" the incident was just an accident, then 2006 to 2008, the "Battery Door" continues to be staged, it can be understood as belonging to a "habitual" mean? The 2010 "Quality Gate" staged again, no doubt to a substantial shrinking of Sony’s brand image, at the same time, Sony had all the "commitment" has come to naught, as early as 2006, the "Battery Door" incident, Sony the company held a press conference, due to the battery recall to trigger concerns that an apology to consumers, but according to industry reminded, Sony executives are not very sincere apology, which may indicate that Sony is not very willing to admit to the battery recall errors, we can see that Sony is clearly not very concerned about consumers, so the user is the service concept of God only in Sony’s vernacular blank paper.(PCG-GRT250)
"Quality Gate" will undoubtedly affect the sales of Sony Notebook
At the same time, Sony said the battery had been on the production, design and testing Fangmian were improved, to prevent such incidents from happening again, and China’s "apology" stated Zhong said, Sony Shizhongrenwei customers and customer benefit is the highest priority consideration, but once again recall the 2010 notebook, the Sony is clearly the past and did not honor commitments, Sony in recent years a series of embarrassing incidents, consumers confidence in their brand, if such things continue to collect go to a certain extent, PCG-GRX590 revealed structural weaknesses in the management of Sony’s brand value will undoubtedly suffer. While the 55,000 Chinese consumers, the "tragedy", will be the Sony laptop’s influence in the Chinese market pulled low, the quality of Sony’s ability to restore its position on quality, and more also on the Sony services and action, but the reality is disappointing.
2010 "Quality Gate" Sony VPCF11 Notebook
Back in 2006, "Battery Door" before the incident, Sony hopes to 3 years making China more than Japan, second only to Sony, the world’s second-largest U.S. market, and in the "Battery Door" after the incident, Sony is expected to later than in 2010, to e-business in China over the Japanese homeland, become the second largest market after Europe, the Chinese market will be important to promote global development engine, Sony, however, the 2010 "Quality Gate" appeared to Sony’s dream was postponed again, followed by Sony, as always, take the old routines to solve the problem, from the fundamental nature of the recall system will improve the producers and sellers of product quality awareness, consumers in the "recall system "where as only a very passive role, a simple message on the completion of the" recall "that let consumers feel that no chilling.(PCG-GRZ630)

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